DWP’s Public Relations Boomerang
http://www.laweekly.com/ink/04/35/features-greene.php
The plug is pulled on Fleishman Hillard’s power by Robert Greene
The Los Angeles Department of Water and Power was so unpopular, it hired the public-relations firm of Fleishman-Hillard to improve its image. Trying to figure out why is sort of like a metaphysical brainteaser. It was unpopular because it raised water rates while at the same time arrogantly frittering away the money it got from customers on things like a $100,000 bash to celebrate the reopening of Los Angeles City Hall and $75,000 to sponsor the L.A. Memorial Coliseum. And blowing more than $20 million, over six years, to Fleishman-Hillard, to improve its image.
The plug is pulled on Fleishman Hillard’s power by Robert Greene
The Los Angeles Department of Water and Power was so unpopular, it hired the public-relations firm of Fleishman-Hillard to improve its image. Trying to figure out why is sort of like a metaphysical brainteaser. It was unpopular because it raised water rates while at the same time arrogantly frittering away the money it got from customers on things like a $100,000 bash to celebrate the reopening of Los Angeles City Hall and $75,000 to sponsor the L.A. Memorial Coliseum. And blowing more than $20 million, over six years, to Fleishman-Hillard, to improve its image.
posted by The Gadfly at 8:40 PM
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